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This Shark Tank-Featured Bengaluru Startup is Tackling ‘Lazy Eye’ with VR Therapy

  • A Bengaluru-based startup NeuraSim is using advanced VR therapy to tackle amblyopia, commonly known as 'lazy eye', which affects up to 5% of the Indian population.
  • This VR-based therapy offers a more engaging and effective alternative to conventional patching therapy, showing significant improvements in vision within a shorter period.
  • NeuraSim's immersive VR simulations help rewire the brain's visual processing, allowing patients to integrate inputs from both eyes and improve vision.
  • The startup addresses the shortage of eye care specialists in India and provides customised VR therapy solutions for patients, validated through clinical testing.
  • NeuraSim's VR technology has received funding grants and recognition, attracting top eye care institutions in India like Aravind Eye Care as customers.
  • Offering two pricing models, NeuraSim makes its VR therapy more accessible to parents, aiming to reach a wider patient base for amblyopia treatment.
  • Challenges like hardware procurement and parental scepticism towards VR therapy have been overcome, with NeuraSim now focusing on expanding its offerings to other eye conditions and international markets.
  • The startup plans to be in 150-200 clinics by December 2025, aiming to make vision therapy more accessible and bridge the gap in healthcare access using AI, telehealth, and VR technologies.
  • NeuraSim's journey highlights the potential of VR-based therapy in revolutionizing eye care treatment and making it more inclusive and effective for patients.

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