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This Startup Is Brewing Up A Storm In The Kids’ Fashion Market

  • Nap Chief, an activewear brand for children under 14 years of age, is redefining kids' fashion by offering comfortable and stylish home and playwear.
  • The brand offers licensed merchandise and matching outfits for parents and kids, along with 200 fresh designs and delivery across 1,600 cities in India.
  • Nap Chief's net revenue for FY24 surged 117% to INR 12.8 Cr, with a customer base of over 1 Lakh and a social media following of 100K.
  • The startup plans to expand into new categories, launch exclusive brand outlets, and achieve an annual recurring revenue of INR 100 Cr by 2026.

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