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This Startup Wants To Make Deepfake Detection As Easy As An API Call
- Deepfake technology has been leveraged by scammers to feature business icons like Narayana Murthy and Mukesh Ambani in fake trading apps, leading to financial fraud incidents in India.
- Neural Defend, a startup founded in 2024 by Piyush Verma, Sivashankar Selvarajan, and Sumit Singh, focuses on developing AI-powered detection tools to identify deepfake manipulations.
- With the rise of deepfake threats, the Delhi High Court directed a subcommittee to submit a report on deepfakes and requested regulations to block public access to apps facilitating synthetic content creation.
- Deepfakes, a type of synthetic media, use AI or ML to create convincing fake content that appears real, posing a serious threat to businesses and individuals worldwide.
- Neural Defend's founders recognized the growing threat of AI-generated deepfakes and aim to restore trust in digital content while providing a solution to safeguard identities.
- The startup focuses on deepfake detection across images, videos, and audio, targeting industries like fintech, small finance banks, and eKYC providers to enhance security in digital identity verification.
- Neural Defend has developed a proprietary algorithm with four patents, offering an API-based solution for seamless integration with existing systems for deepfake detection.
- The market for AI deepfake detector tools is projected to grow significantly, with Neural Defend aiming to reach $10 Mn in annual recurring revenue within a year and expand globally.
- The startup has raised over $600,000 in a pre-seed round and is preparing for a seed round, anticipating significant demand for deepfake detection solutions in the market.
- Cybersecurity giants like McAfee launching AI-powered deepfake detection services pose a challenge for startups like Neural Defend, setting the stage for an AI-versus-AI duel in India.
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