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Thomas Cook India taps Kartik Aaryan as brand ambassador for forex business

  • Thomas Cook India has appointed Kartik Aaryan as its brand ambassador for the forex business.
  • The strategic move aims to target India's millennial and Gen Z travellers, with a focus on promoting the Borderless Travel Card.
  • Deepesh Varma, EVP of Foreign Exchange at Thomas Cook India, expressed optimism about the prepaid card business and the opportunities it presents for younger Indian travellers.
  • The campaign featuring Kartik Aaryan will be distributed across digital platforms, connected TV, and social media.

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