Thomas Cook India has appointed Kartik Aaryan as its brand ambassador for the forex business.
The strategic move aims to target India's millennial and Gen Z travellers, with a focus on promoting the Borderless Travel Card.
Deepesh Varma, EVP of Foreign Exchange at Thomas Cook India, expressed optimism about the prepaid card business and the opportunities it presents for younger Indian travellers.
The campaign featuring Kartik Aaryan will be distributed across digital platforms, connected TV, and social media.