<ul data-eligibleForWebStory="true">The traditional credit supply chain is under strain, leading consumers to seek alternatives.Late-stage delinquencies on revolving debt surged, with household debt reaching $18.2 trillion.Propel Holdings specializes in providing alternative credit access to underserved consumers.By using AI for cash flow underwriting, Propel can assess creditworthiness rapidly.They aim to offer superior credit to the underbanked population.Propel's average customer demographic is aged 35 to 54, with a primary product of a line of credit.They operate in the U.S., U.K., and Canada, with the U.S. market constituting 90% of their business.Macroeconomic factors influence their market performance in each country.Propel's 'Goldilocks scenario' signifies a favorable environment for its business.They are also expanding through a lending as a service (LaaS) offering to partner with other institutions.