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Bloomberg Quint

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Image Credit: Bloomberg Quint

TikTok Cuts More Workers From US E-Commerce Division

  • TikTok is laying off more workers from its US e-commerce division, TikTok Shop, marking the third round of layoffs for the team since April.
  • The adjustments are part of efforts to ensure long-term success as the division fell short of internal sales targets over the past year, with the latest changes including job cuts and replacing US-hired staff with managers connected to China.
  • Despite the changes, TikTok Shop has been a fast-growing business for the social media app, expanding to new countries in Europe last year.
  • TikTok's future in the US remains uncertain due to national security concerns, with ByteDance facing pressure to divest TikTok to avoid a ban, which has led to ongoing discussions and deadlines for the potential sale of the app.

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