<ul><li>TikTok engagement rate is a score that measures how much people are interacting with your content, including likes, comments, shares, and saves.</li><li>Engagement rate is crucial for attracting sponsorship deals, gaining visibility on TikTok's algorithm, and growing your audience faster.</li><li>The formula to calculate engagement rate is (Likes + Comments + Shares) ÷ Total Views × 100. A rate of 5%-10% is considered good.</li><li>Factors that can impact your engagement rate include video quality, hook, captions, timing, and trendiness. Using a TikTok engagement rate calculator can simplify tracking and comparing your video performances.</li></ul>

TikTok Engagement Rate Calculator: Why the Numbers Matter!

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