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TikTok signals job cuts in US e-commerce; asks employees to wfh

  • TikTok has asked its US-based e-commerce employees to work from home, sparking speculation of impending job cuts amid company restructuring.
  • The new head of TikTok Shop's US operations signaled operational and personnel changes, hinting at layoffs within US e-commerce and global key accounts teams.
  • Mu Qing, leading the US operations of TikTok Shop, aims to drive the company's retail ambitions in the American market.
  • TikTok's future in the US faces challenges due to regulatory pressures, including a bipartisan law mandating divestment of US operations, amidst trade tensions and potential sale of its US unit.

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