TikTok has asked its US-based e-commerce employees to work from home, sparking speculation of impending job cuts amid company restructuring.
The new head of TikTok Shop's US operations signaled operational and personnel changes, hinting at layoffs within US e-commerce and global key accounts teams.
Mu Qing, leading the US operations of TikTok Shop, aims to drive the company's retail ambitions in the American market.
TikTok's future in the US faces challenges due to regulatory pressures, including a bipartisan law mandating divestment of US operations, amidst trade tensions and potential sale of its US unit.