<ul><li>TikTok introduced new advertiser tools at its annual summit including AI-powered ad tools and features connecting creators and brands for more tailored content.</li><li>Advertisers will receive precise details on their target audience's platform usage and receive AI-generated suggestions for running ads through Insight Spotlight tool.</li><li>New tools on TikTok help advertisers tailor their content to align with platform trends and user preferences, similar to search engine optimization (SEO) on other platforms.</li><li>TikTok is also launching Content Suite to streamline the process for brands to repurpose influencer content into ads by pulling together vetted user content mentioning the brand.</li></ul>

TikTok will give advertisers even more data on trends and users

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