<ul><li>TikTok's eCommerce arm, TikTok Shop, is targeting Amazon sellers, offering low fees and high discounts.</li><li>TikTok Shop has hired talent from Amazon to fill key positions in various divisions.</li><li>Despite the threat of a U.S. ban on TikTok, TikTok Shop has become a 'massive e-commerce machine' with expected gross merchandise volume of $50 billion this year.</li><li>Social commerce is on the rise, and brands are turning to influencers for marketing strategies.</li></ul>

TikTok Woos Amazon Sellers in Spite of US Ban Threat

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