TikTok's latest referral campaign offers $70 per new user, a free speaker, and up to $400 in bonus rewards for inviting friends from June 12 to June 19, 2025.
Users earn varying amounts based on the number of friends invited, with a possible additional $400 creating a major incentive to act quickly before the deadline.
The passive incentive model offers daily rewards to encourage user engagement and retention on the platform.
TikTok has introduced new features such as enhanced contrast for accessibility, a viral tool for creating animated Stories, and real-time direct messaging during live streams to enhance user interaction.
Advertisers now have the opportunity to message users through WhatsApp, Messenger, or Instagram for personalized cross-platform promotions.
Musicians on TikTok now have access to detailed analytics, fan engagement insights, and distribution tools to aid organic growth within the platform's music ecosystem.
In partnership with DAZN, TikTok will host exclusive 2025 FIFA Club World Cup content, aiming for global reach among young, engaged fanbases.
TikTok's trends focus on group content, humor, and nostalgia, offering a playbook for brands to run high-visibility organic campaigns.