<ul><li>Consumers have decreased the number of video sources and paid sources they use for viewing.</li><li>Recommendations from friends/family, ads on other shows, and social media announcements are popular methods of discovering new content.</li><li>Consumers spend an average of 4.4 hours daily on video content, with local content, news, and weather being the top choices.</li><li>Pay TV remains popular, with 67.7% of respondents still being Pay TV subscribers.</li></ul>

Timely TV Media Buying for Local Weather Wins Consumer Attention

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