Visual communication is the practice of conveying ideas, information, and emotions using visual elements instead of (or along with) text.
Visuals play a significant role in how people perceive, interact with, and remember a message, as our brains process visuals 60,000 times faster than text.
Adding relevant visuals to content can increase information retention by around 65% after 3 days.
The power of visual communication lies in simplicity, intentional design, and using visuals to make content memorable, guide users, and connect deeply with the audience.