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To get the most of AI, redefine productivity in terms of innovation, knowledge, Accenture says

  • Productivity has remained flat, with 4 in 10 companies reporting negative growth.
  • Accenture recommends redefining productivity beyond cost measures and focusing on value creation through innovation and knowledge.
  • Organizations should invest in technology strategies that empower the workforce and cultivate a culture of continuous learning.
  • To overcome barriers, organizations need to address cultural shifts, workforce capabilities, and inadequate training.

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