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To improve virtual care use, why HR should turn to behavioral science
- Health plan members can achieve better health and lower medical costs with primary care, but face challenges due to a severe primary care shortage in the U.S., leading to long wait times for appointments.
- Virtual care services can improve primary care access, especially in remote areas, and offer benefits like reduced time away from work and better access to concordant providers for minoritized communities.
- Employers can enhance virtual care utilization by applying behavioral science strategies, such as choice architecture, storytelling, and emphasizing short-term benefits.
- Encouraging plan members to register for telehealth accounts, sharing success stories, and highlighting the convenience and value of virtual care can increase utilization.
- Emphasizing the additional value rather than loss of in-person care, focusing on short-term benefits, and leveraging social networks for community connection are key behavioral science approaches to promote virtual care.
- By demonstrating how access to virtual care can improve equity, offering technology access, and ensuring privacy for virtual visits, employers can bridge the gap for plan members who may face barriers to utilizing virtual care.
- Virtual care provides timely access to healthcare services, reduces time away from work, and serves as an added value for employees. Employers can promote virtual care to optimize its benefits for plan members.
- The future of virtual care is promising, offering convenient and timely access to care while helping employers reduce costs and improve employee well-being.
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