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To Sell Software in 2025, Devs Must Think Like Marketers
- Software entrepreneurship has changed dramatically in the last five years with distribution becoming the new moat.
- Marketing has become more complex with the rise of social media platforms that offer meteoric growth while requiring new skills to capitalize on them.
- However, building software for customers has become easier with AI code-generating tools that produce software to a decent standard.
- Software entrepreneurs in 2025 will likely need to be public personalities to increase distribution, except when selling in an ecosystem like Shopify app store.
- Those who embrace AI and the way it's changed the workflow can make superb products in a fraction of the time.
- It's essential to experiment widely with different marketing channels, adapt to the frothy marketplace, and own your distribution.
- The AI revolution is still in its infancy, so it's crucial to keep up to date with new AI developments continuously.
- Engineering remains an essential craft and will continue to be so in 2025. There's a chance to stand out with thoughtful, enduring products that reflect the creator's vision.
- Prices may drop, and profit margins may shrink, making it more challenging to persist in engineering careers.
- However, for those who embrace and persist, the skill of software engineering can still serve humans in 2025.
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