In May 2001, Apple's CEO Steve Jobs announced the plan to open 25 innovative Apple stores across the U.S., starting with locations at Tysons Corner and Glendale Galleria.
The Apple retail stores marked a radical reinvention of tech retail, focusing on high-end experiences and design, different from traditional computer stores.
Apple's first stand-alone stores showcased their products uniquely compared to generic PCs sold in other stores, aiming for an 'it just works' retail experience.
The Apple stores introduced concepts like the Genius Bar, product demo theaters, and internet-connected computers, revolutionizing the computer shopping experience.