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Today in Apple history: Apple reinvents the computer store

  • In May 2001, Apple's CEO Steve Jobs announced the plan to open 25 innovative Apple stores across the U.S., starting with locations at Tysons Corner and Glendale Galleria.
  • The Apple retail stores marked a radical reinvention of tech retail, focusing on high-end experiences and design, different from traditional computer stores.
  • Apple's first stand-alone stores showcased their products uniquely compared to generic PCs sold in other stores, aiming for an 'it just works' retail experience.
  • The Apple stores introduced concepts like the Genius Bar, product demo theaters, and internet-connected computers, revolutionizing the computer shopping experience.

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