After months of negotiations, Apple secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.
Apple designed new devices with the Chinese audience in mind, such as the larger iPhones.
The company set an ambitious goal of establishing 40 Apple Stores in the country by 2016 and successfully opened the 56th store in November 2023.
Apple continues to compete with Android makers in China and had to create low-end iPhones 5C and SE to capture the lower-end market.
The COVID-19 pandemic posed severe supply chain problems that revealed Apple’s reliance on Chinese manufacturing. They are moving some iPhone manufacturing out of China.
Cook reportedly struck a secret deal with the country’s leaders in 2016 to invest $275 billion of Apple’s money to boost China’s economy and 'technological prowess.'
China now makes up Apple’s biggest market for apps worldwide.
China has been a major opportunity for Apple, but also a source of problems, such as government and labor restrictions.
Apple continues to accelerate plans to move some iPhone manufacturing out of China.
The China Mobile deal brought more iPhones into the country, but only a fraction of the population can afford Apple’s premium devices.