On May 24, 2013, Apple began phasing out the option to download movie trailers from its iTunes Movie Trailers website, indicating a shift in digital content consumption towards streaming services like YouTube and Netflix.
iTunes Movie Trailers, introduced in the late 1990s, provided high-resolution movie trailers before the rise of streaming services, becoming a popular destination for movie fans.
The decline in movie trailer downloads was influenced by the emergence of streaming platforms like YouTube, offering instant access to trailers and shifting consumer preferences towards streaming over downloads.
Apple subsequently transitioned to streaming services like Apple TV+ and reorganized its content distribution, reflecting the industry's move towards streaming as the primary mode of consuming digital content.