<ul><li>In 1983, John Sculley became Apple's third president and CEO, bringing his marketing expertise from Pepsi to the tech industry.</li><li>Sculley was recruited by Steve Jobs with a famous line about changing the world and was offered a lucrative compensation package by Apple.</li><li>At Apple, Sculley focused on marketing while Jobs handled technology, leading to significant developments within the company.</li><li>Sculley's tenure at Apple included company reorganization, Jobs' change in role, and his eventual resignation as CEO in 1993.</li></ul>

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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