<ul><li>On May 27, 1986, Steve Jobs criticized Apple in a full-page ad for switching from Chiat/Day to BBDO ad agency, indicating a move from 'builders' to 'caretakers' running the company.</li><li>Chiat/Day, known for creating the iconic '1984' Macintosh ad, was replaced by BBDO after the failure of the 'Lemmings' follow-up ad for The Macintosh Office.</li><li>The switch to BBDO was part of CEO John Sculley's strategy to bring change after Jobs was ousted from Apple, despite Chiat/Day's long-standing history with the company.</li><li>In response, Jobs praised Chiat/Day's work, acknowledged a shift in the industry from 'builders' to 'caretakers,' and hinted at a promising future after leaving Apple.</li></ul>

Today in Apple history: Steve Jobs blasts Apple as ‘caretakers’ in full-page ad

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