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Today in Apple history: Twentieth Anniversary Macintosh lands with a thud
- The Twentieth Anniversary Macintosh was a futuristic, special-edition Mac launched by Apple on March 20, 1997.
- Not part of any existing Mac line, it featured a unique design and a high price point, delivered to buyers in a limo.
- Despite being ahead of its time, the Twentieth Anniversary Macintosh was a commercial failure and is now a collector's item.
- Designed to mark 20 years since Apple's incorporation, it embraced a futuristic aesthetic rather than paying homage to the original Macintosh look.
- Featuring the first flatscreen design in Mac history, it also offered multimedia capabilities like an integrated TV and custom sound system by Bose.
- The computer's unique CD drive design and the internal changes signified by its launch hinted at Apple's shifting design focus and culture.
- Despite Jony Ive's involvement, the Twentieth Anniversary Macintosh failed in the market due to its high price of $9,000.
- Only a few thousand units were sold, leading to its discontinuation in March 1998 after a price drop to $2,000.
- The product gained recognition for its innovative design but faced criticism for not reaching a wider consumer base.
- Despite its commercial failure, the Twentieth Anniversary Macintosh left a mark on popular culture and design history.
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