Toma, an AI voice startup co-founded by Monik Pamecha and Anthony Krivonos, shifted focus to car dealerships after being approached by dealers drowning in phone calls.
The co-founders tested their voice agent by calling numerous car dealerships and found that calls were only picked up 45% of the time, leading them to explore the industry further.
Pamecha and Krivonos visited car dealerships in Oklahoma and Mississippi, immersing themselves in the business operations to understand customer needs and operations.
The hands-on approach paid off as they secured customers and gained valuable insights, resulting in Toma's AI voice agent being used in over 100 dealerships nationwide.
Toma received a $17 million investment led by a16z, with additional funding from Y Combinator, Scale Angels fund, and industry influencer Yossi Levi.
The AI voice agent helps with service scheduling, parts orders, sales inquiries, and more, providing a standardized and consistent customer experience for dealerships.
Dealerships struggle with fluctuating call volumes, and AI technology like Toma helps in streamlining processes and enhancing customer interactions.
Toma's onboarding process involves training the AI on dealership-specific calls to ensure it can effectively handle inquiries and provide relevant information.
The subscription-based model of Toma's AI agents allows for scalability and additional capabilities, leading to increased operational efficiency for dealerships.
The Series A funding round has enabled Toma to expand its team and offerings, marking significant growth for the startup in the automotive industry.