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Tons of young people still share streaming passwords despite Hollywood's crackdown

  • Many young people under 30 are sharing streaming service passwords, with 47% borrowing a login from someone outside their household.
  • Netflix started a crackdown on password sharing with success, followed by Disney+ and HBO Max, but some companies like Paramount and Apple haven't implemented it yet.
  • Hollywood sees both annoyance and opportunity in targeting freeloaders as they aim to increase paying subscribers and drive growth.
  • Despite crackdowns, there's room for greater enforcement as some younger viewers may still resist paying for their own subscriptions, potentially leading to a shift towards ad-supported tiers.

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