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Bloomberg Quint

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Image Credit: Bloomberg Quint

Too Much Froth? Starbucks Reins In India Plans As Coffee Competition Heats Up

  • Starbucks has slowed down its store expansion in India due to increasing competition and consumer fatigue.
  • The US coffee giant had plans to open 1,000 outlets by 2028, but is facing headwinds due to rivals flooding the market with more affordable options.
  • Starbucks opened only half of the targeted 30 stores in the December quarter, as traffic was dropping.
  • To stay relevant, Starbucks has introduced smaller cup sizes, Indian-flavored menu items, and made its cafes more affordable and inviting.

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