Cybersecurity market is crowded with a sheer volume of products, services, and vendors during conference season.Despite the increase in offerings, there is no significant consolidation in the market, which may indicate dysfunction rather than innovation.The rise in startups focusing on AI in cybersecurity is driven more by the hype around AI and cyber-attacks than genuine market demand.Some cybersecurity tools are bought for compliance purposes without thorough evaluation, leading to a 'box-checking' market segment.