<ul><li>The rise of self-published media creators has been driven by the accessibility of production tools and free distribution.</li><li>Platforms like YouTube and Spotify have enabled millions of people to share their videos and music globally.</li><li>The trend of democratization is now extending to software development and game creation, with a rapid increase in the number of creators expected.</li><li>Changing tools and distribution methods are reshaping the future landscape of media and culture.</li></ul>

Tools and the long tail

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