Sans-serif fonts are preferred due to their legibility and readability, making them a backbone of contemporary design.
These fonts are also aesthetically appealing, giving feelings of modernity and straightforwardness.
Designers need to consider legibility, readability, versatility, and compatibility when choosing a sans-serif font.
Helvetica, Futura, Roboto, and Arial are among the most common and favored san-serif fonts.
Montserrat, Poppins, and Gotham are also popular due to their versatility and individualistic identities.
In 2025, designers will likely lean towards geometric fonts that are clean and minimal which give an air of elegance and simplicity.
Expect to see expressive typography that makes bold statements, and sustainable typographic choices will reflect eco-friendly values as part of a designer’s shift in how they approach design.
Typography plays a central role in your design's narrative and can influence how your audience perceives your brand.
Font selection should focus on the criteria such as legibility, versatility, and compatibility while considering audience awareness and testing.
Your choice of typography can either enhance or undermine your message; therefore, make bold choices, and let your typography inspire the world!