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Top 10 Most Popular Social Media Channels in 2025
- Meta's platforms such as Facebook, WhatsApp, and Instagram expected to continue their dominance with over 8 billion monthly active users(MAU)in 2025.
- Video content is king, and YouTube and TikTok expected to reach nearly 5 billion monthly users with YouTube being the go-to platform for visual content.
- TikTok has become a real threat to established players, and though its growth rate is expected to moderate, it will likely continue to remain strong.
- WeChat from China dominates the Chinese digital landscape, and unlike other messaging apps, it offers users the whole ecosystem in one app.
- Instagram expected to hit 2.3 billion MAU making it an excellent platform for business growth. Authentic, value-driven content will work better compared to promotional posts.
- Snapchat's AR filters and lenses continue to dominate youth demographics (13-24), and AR-powered ads can boost clients' ROI significantly.
- Telegram is a standout choice for privacy-conscious users, and its features such as custom bot creation, unlimited file sharing, and secure cloud storage increase a company's productivity.
- X, formerly Twitter, has evolved into the fastest-breaking news platform with advanced moderation tools.
- LinkedIn has evolved beyond job hunting and is now a powerhouse of professional connections with its advanced AI-powered features.
- Focus on two to three platforms to be excellent rather than mediocre on all ten. Video-first platforms and messaging apps are the way forward.
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