<ul><li>One of the most common challenges that sellers face is being unable to reach decision-makers. Sellers should approach each discovery with an idea of who is involved in buying decisions, conduct research online to identify key players, and use data intelligence tools.</li><li>Seller burnout is another top sales challenge. Nearly 90% of sellers say they feel burned out, and over 70% struggle with their mental health. Sellers should recognize symptoms of burnout and take action, such as seeking assistance from leaders, colleagues, mentors, and health professionals.</li><li>Handling objections is inevitable in sales. Top performers view objections as opportunities and ask questions to understand concerns without interrupting. They listen, acknowledge concerns, and offer alternative solutions or recommendations to ensure value for buyers.</li><li>By knowing the best practices for these top sales challenges, sellers can be better equipped to overcome them and achieve greater sales success.</li></ul>

Top Sales Challenges and How to Overcome Them

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