<ul><li>Consumers are feeling financial stress and cutting back on spending due to economic uncertainty.</li><li>77% of consumers believe inflation will limit their grocery spending, leading to buying less expensive options.</li><li>Retailers are not fully aware of consumers' intentions, with only 5% believing consumers will trade down.</li><li>Marketers are adjusting their strategies by increasing ad spend on social media, search, and display, and focusing on performance marketing to resonate with the new consumer mindset.</li></ul>

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