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Top Unicorns in Colombia
- Colombia, one of the largest economies in Latin America, is driven by various sectors such as agriculture, oil, mining and manufacturing. Colombian government has made a concerted effort to support startups and growing businesses by providing them with mentorship programmes, funding and other relevant resources.
- By the end of 2023, the country was home to a total of 1,720 startups who had managed to secure a total of $786 million in investment.
- Colombia's positive startup ecosystem is influenced by government support, strategic location, innovative hub, a young population, and an effort to improve infrastructure.
- As of October 2024, Colombia has three unicorns - Rappi, Life Miles, and Habi with a valuation of $5.25 billion, $1.15 billion, and $1 billion respectively. Rappi is an on-demand delivery platform connecting consumers with merchants and couriers.
- While Life Miles is the operator of loyalty programmes that are intended to reward frequent flyers, offering flexibility in their usage and Habi is a real-estate platform aimed at simplifying the process of buying and selling residential properties for middle-class consumers.
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