<ul><li>Co-op advertising funds are allocated by manufacturers to help local dealers boost sales through ad campaigns.</li><li>These funds can come in the form of formal plans where vendors reimburse dealers for a percentage of ad costs up to a limit.</li><li>Digital advertising is also supported by co-op funds, but vendors may have specific guidelines on their usage.</li><li>Manufacturers may offer marketing allowance programs, business development funds, or market development funds in place of traditional co-op plans.</li></ul>

Top Ways Accounts Can Leverage Their Co-op Advertising Funds

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