<ul><li>Connected TV (CTV) advertising is on the rise as consumers are spending more time watching CTV programming, creating opportunities for advertisers.</li><li>Challenges faced by media sellers include convincing small and medium-sized businesses (SMBs) about the effectiveness of advertising on CTV and dealing with low fill rates.</li><li>Despite the growing viewership on CTV, advertisers are not yet investing as much in this format as they should, with complexities in buying ads on CTV being a major factor.</li><li>Local advertisers, especially in verticals like hospitals, automotive, legal services, and supermarkets, are projected to increase spending on CTV advertising, with agencies playing a key role in helping SMBs navigate the CTV advertising landscape.</li></ul>

Top Ways SMBs Can Compete by Advertising on CTV

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