Toyota is considering introducing a small pickup truck in the US market to compete with popular models like the Ford Maverick and Hyundai Santa Cruz.
The demand for more affordable and efficient small pickups is rising as consumers look for budget-friendly alternatives to larger trucks.
Toyota recognizes the potential in the compact truck segment to attract budget-minded buyers and is exploring the opportunity to enter this market.
While specific details like pricing and launch timeline are not disclosed, Toyota's potential entry into the small pickup segment could offer a competitive alternative to models like the Ford Maverick.