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Toyota Crown Estate Price and Features

  • Toyota has introduced the Crown Estate, completing its four-model Crown lineup, with a starting price of ¥6,350,000 in Japan.
  • The Crown Estate offers luxury and functionality, positioned between traditional wagons and SUVs to cater to a broader audience in the premium segment.
  • Featuring two powertrains - a 2.5L hybrid and a plug-in hybrid - the Estate delivers high fuel efficiency and advanced all-wheel drive system.
  • With 1,470 liters of cargo space, the Crown Estate exceeds other models in the Crown lineup, providing a versatile loading floor and premium features.
  • It is priced competitively at ¥6,350,000 for the hybrid Z and ¥8,100,000 for the plug-in hybrid RS, with subscription options available in Japan.
  • While Toyota hasn't announced plans for North America, the Crown Estate's luxury, utility, and electrified powertrains align well with consumer preferences.
  • Toyota aims to sell 1,500 monthly Crown Estate units in Japan, strategically expanding beyond sedans to compete in the premium wagon/crossover segment.
  • This move reflects Toyota's response to evolving consumer trends and aims to strengthen its lineup in segments traditionally dominated by European brands.
  • The Crown Estate's market performance will be closely monitored, as it presents a unique addition to Toyota's premium offerings with advanced technology.
  • GoodCarBadCar will provide monthly updates on the Crown Estate's sales performance and its impact on the brand's overall market position.

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