Toyota has introduced the Crown Estate, completing its four-model Crown lineup, with a starting price of ¥6,350,000 in Japan.
The Crown Estate offers luxury and functionality, positioned between traditional wagons and SUVs to cater to a broader audience in the premium segment.
Featuring two powertrains - a 2.5L hybrid and a plug-in hybrid - the Estate delivers high fuel efficiency and advanced all-wheel drive system.
With 1,470 liters of cargo space, the Crown Estate exceeds other models in the Crown lineup, providing a versatile loading floor and premium features.
It is priced competitively at ¥6,350,000 for the hybrid Z and ¥8,100,000 for the plug-in hybrid RS, with subscription options available in Japan.
While Toyota hasn't announced plans for North America, the Crown Estate's luxury, utility, and electrified powertrains align well with consumer preferences.
Toyota aims to sell 1,500 monthly Crown Estate units in Japan, strategically expanding beyond sedans to compete in the premium wagon/crossover segment.
This move reflects Toyota's response to evolving consumer trends and aims to strengthen its lineup in segments traditionally dominated by European brands.
The Crown Estate's market performance will be closely monitored, as it presents a unique addition to Toyota's premium offerings with advanced technology.
GoodCarBadCar will provide monthly updates on the Crown Estate's sales performance and its impact on the brand's overall market position.