Toyota sold 10,159,336 cars last year, surpassing Volkswagen Group for the fifth consecutive year.
Approximately 150 million Toyotas are on the road, with the company focusing on generating more revenue from its existing fleet through customer support and subscriptions.
Toyota aims to drive revenue growth through used vehicle sales, connected services subscriptions, insurance, and financing services.
Total global production for Toyota reached 300 million vehicles as of September 2023, with the Corolla being its highest-volume product.