<ul><li>Former Toyota CEO Akio Toyoda initiated a policy of 'No more boring cars' in 2017, leading to the creation of exciting products like the GR Yaris and Supra.</li><li>Current Toyota CEO Koji Sato reaffirmed the commitment to fun cars, emphasizing that a car is not a car if it's not fun, and focusing on bringing passion into all projects.</li><li>Toyota is dedicated to producing thrilling cars, such as the GR GT3 with an all-new V-8 engine, hinting at the possible revival of the Celica and development of more sports cars.</li><li>Toyota aims to move beyond design changes and efficiency improvements to prioritize excitement in its lineup, including hints at future models like the FT-Se electric coupe and a potential return of the MR2.</li></ul>

Toyota's Boss Claims All Cars Must Be Fun

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