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TRAI Launches Digital Consent Management Platform To Curb Spam Calls
- TRAI has launched a pilot project for a digital consent management system to combat spam calls.
- The regulator aims to validate the operational, technical, and regulatory aspects for digital consent registration.
- TRAI collaborated with select banks and telecom operators for the pilot, focusing on the banking sector initially.
- The pilot will operate in a regulatory sandbox, facilitating future scaling of the digital consent platform.
- The initiative will enhance trust in legitimate commercial communications and safeguard consumer interests.
- TRAI highlighted the surge in spam calls and unsolicited communications, emphasizing the need for the digital consent platform.
- Businesses were found obtaining consumer consent through unverifiable means, raising concerns about consent validity.
- TRAI implemented measures to address spam, permitting subscribers to report unregistered telemarketers.
- The regulator launched a secure digital consent registry for acquiring consent and amended regulations to combat pesky calls.
- TRAI imposed fines on telcos for non-compliance with regulations and relaxed deadlines following operator concerns.
- Last year, TRAI and the telecom department blocked 1 Cr mobile connections related to financial frauds.
- The initiative aligns with TRAI's objective of promoting transparent practices in the communication ecosystem.
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