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Trailblazers: The Importance of Businesses in Disaster Relief Efforts
- There have been 24 confirmed weather or climate disaster events with losses exceeding $1 billion each in the United States in 2024.
- 53 percent of businesses surveyed have expanded the number of disasters they respond to, and 61 percent of organizations have increased their philanthropic disaster relief efforts.
- Brands must positively impact society by supporting social and environmental efforts locally and globally.
- Organizations have the unique opportunity to assist the affected residents on a larger scale while also investing in causes that align with the brand's beliefs.
- 70 percent of patrons are interested in knowing how the brands they back are contributing to social and environmental causes.
- Companies can provide emergency financial assistance, distribute financial aid to households, donate products such as hygiene items, cleaning supplies, and clothing, etc. to support relief efforts.
- Corporations back up their words with actions and measurable results and support communities and economies worldwide.
- When victims are provided with aid, organizations directly equip the community with the items it needs to heal.
- Brands can encourage team members, stakeholders, and customers to leverage their unique skill sets as relief resources.
- From a modern consumer perspective, 46 percent closely monitor Corporate Social Responsibility (CSR) efforts when supporting a business.
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