<ul><li>B2B sellers are shifting towards a consultative sales process to meet customer needs and expectations in a complex buying landscape.</li><li>Sales representatives are evolving into revenue leaders, focusing on long-term relationships and value-led growth.</li><li>Consultative sales process emphasizes understanding client challenges, offering tailored solutions, and communicating long-term value.</li><li>The evolution to revenue leaders through consultative selling enables stronger relationships, higher-value deals, and sustained business growth in the B2B sector.</li></ul>

Transactional or Consultative Sales Process — Which Works Better?

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