SAP executives and customers showcased cloud computing and AI innovations at SAP Sapphire, emphasizing the importance of transformation in today's business environment.
SAP highlighted the RISE with SAP transformation-as-a-service offering, focusing on cost savings, agility, and tailored transformation roadmaps for customers.
Mercedes-Benz shared their experience with SAP, leveraging AI to add value for customers and accelerate processes.
AI co-innovation programs with partners like Amazon Web Services were announced to develop generative AI apps on SAP Business Technology Platform.
SAP emphasized the importance of integrated business processes for better business outcomes and productivity growth.
ASUG outlined the key focus areas for SAP customers, including global uncertainty, productivity growth, and scaling AI initiatives aligned with business goals.
Phoenix Global and Mars shared success stories of utilizing SAP's public cloud and business data cloud offerings to drive efficiency and productivity.
New updates to SAP's integrated toolchain aim to reduce transformation costs, increase business agility, and accelerate innovation.
SAP introduced transition guidance, AI agent hub, UX enhancements, and AI assistance across the toolchain to drive value and support customer transformations.
SAP announced new success plans, data services, and comprehensive support offerings to empower customers on their transformation journeys.