Google is rolling out new travel features across its product line to compete with AI chatbots for vacation planning.
The new features include trip ideas with a personal AI assistant, hotel price tracking, auto-saving of desired locations, and creating a personalized AI trip planner.
These enhancements enable Google to deliver more relevant results and target high-value commercial content.
Google's travel features aim to engage users earlier in the decision-making process and offer a broader range of trip information and services for travelers.