Travis and Jason Kelce's beer company, Garage Beer, has become part owner of the St. Joseph Goats, a football indoor team in The Arena League.
The move signifies a bold entry into professional sports ownership for Garage Beer, with plans for exclusive merchandising and behind-the-scenes content.
The Kelce brothers, co-owners of Garage Beer, previously signed a lucrative $100 million deal with Amazon's Wondery for the New Heights podcast.
The Goats relocated from Kansas City to St. Joseph, and the specific terms of the ownership deal have not been disclosed.