Treasure Global plans to invest $100 million in a blockchain-integrated ecosystem to drive long-term growth and data intelligence.
The strategy involves utilizing $50 million from existing equity financing and an additional $50 million pledged by a strategic partner.
Funds will be gradually invested in digital assets like Bitcoin, Ethereum, and regulated stablecoins to create a digital treasury for operational scalability and financial efficiency.
The company aims to align capital allocation with platform functionality for recurring revenue and margin growth, while leveraging AI, blockchain, and consumer behavior insights.