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Treasury Wine Estates uses AI agents to find consumer insights

  • Treasury Wine Estates (TWE) has developed two AI agents, Aivi and Viti, to analyze trend data and suggest ways to capitalize on the insights.
  • Previously, TWE faced challenges in consolidating and efficiently interrogating vast amounts of information and reports related to the wine industry.
  • The AI agents tap into a SharePoint site with over 3500 documents to distill trends and insights for TWE to utilize.
  • The AI agents have enabled TWE to make faster decisions, freeing up time for the consumer insights team to focus on broader company objectives.

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