Saudia First Class on the 777-300ER was reviewed, with the airline looking to enhance its image amidst competition in the region.
Heathrow Terminal 4 offered a calm experience for First Class passengers with a distinctive dry lounge featuring Arabic coffee and dates.
The lounge design showcased a blend of regional identity and contemporary restraint, offering a unique tea bar and mocktail menu.
Boarding the 777-300ER cabin revealed a spacious, quiet environment with 12 private suites in a 1-2-1 configuration.
Saudia's First Class suite featured a wide seat that transforms into a fully flat bed, with thoughtful amenities and seat controls.
The IFE system provided a unique interface but could benefit from a refresh, while the culinary experience impressed with dedicated onboard chef and butlers.
The amenities, bedding, and bathrooms on Saudia were luxurious, designed in collaboration with Elie Saab, offering stylish travel essentials.
Service on Saudia, from the lounge to in-flight meals, demonstrated a commitment to premium hospitality and a quiet ambition to stand out in the market.
While awaiting a cabin refresh, Saudia's First Class experience shines through its service culture, position as a serious competitor, and unique offerings as a dry airline.
In conclusion, Saudia's First Class offers a blend of modernity and traditional hospitality, with a strong emphasis on service excellence and future potential for further enhancements.