Innovation investing often favors soft products that can quickly enter the market over hard science projects that need to be more mature to gain trust.
There is a paradox where technologies with softer products can attract investments earlier than those with harder science backing.
Technology Readiness Level (TRL) measures the maturity of an idea or product on a scale from 1 to 9, with higher levels indicating more advanced and proven technologies.
Different industries have different TRL requirements, with biotech demanding higher readiness levels compared to fields like AI where projects can get initial funding at lower TRLs.