The White House has announced a temporary reduction in new tariff rates to 10 percent for 90 days on imports from major trade partners to aid trade negotiations.
President Trump initiated reciprocal tariffs on various economic partners to improve terms for the U.S., with China being a notable exception.
Trump announced raising tariffs on Chinese imports to 125 percent, citing China's lack of respect for the global marketplace.
Automakers are deliberating responses to the tariff reprieve, with some halting imports and others considering options to mitigate the impact.
Several automakers like Volkswagen and Toyota are assessing the situation, with varying approaches to deal with the tariff changes.
General Motors, Nissan, Stellantis brands, and Ford are offering discounts or employee pricing on select models in response to the trade environment.
BMW, Mercedes-Benz, Genesis, Hyundai, and Kia are also evaluating strategies to handle the tariff costs on their vehicles.
Automakers are lobbying for favorable trade terms, and consumer response to potential price changes post-tariffs remains uncertain.
Panic buying following tariff announcements has occurred, but the long-term impact on vehicle pricing remains speculative amid ongoing tariff negotiations.
Automakers are anticipated to make formal statements as the 90-day grace period concludes, with pricing strategies subject to further adjustments based on market conditions.