The US imposed a 25% tariff on all iPhones imported into the country, possibly as a form of punishment towards Tim Cook for skipping a Trump event.
The decision was announced by Trump on May 23, 2025, mentioning that Apple would have to bear the tariff costs, unlike previous claims made by Trump regarding foreign countries.
According to the New York Times, Apple was specifically targeted because Tim Cook did not attend an event with Trump while the president was visiting the Middle East from May 13 to May 16.